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Bait Your Hook; Catch a Winner from the Shark Tank
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Bait Your Hook; Catch a Winner from the Shark Tank

Business, Business Strategy, Creative, Workplace

Bait Your Hook; Catch a Winner from the Shark Tank

Three…that’s how many categories into which investors segment business ideas and the pitches by entrepreneurs. The first is that of “Market Maker”: think Bill Gates and Microsoft with the vision of putting “a computer on every desk and in every home” at a time when people didn’t have home computers. The second category is “Market Disruptor”: think Uber versus taxi cabs or Airbnb versus hotels and motels. Pitching a business in those categories is rare, as more than 85% of [...]

By Ines LeBow|2021-07-08T14:35:51-04:00July 8th, 2021|0 Comments

Is Your Fundraising Story Epic? Blueprint: How to Open Doors to Funding Starts with the Value Proposition
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Is Your Fundraising Story Epic? Blueprint: How to Open Doors to Funding Starts with the Value Proposition

Business, Business Strategy, Creative

Is Your Fundraising Story Epic? Blueprint: How to Open Doors to Funding Starts with the Value Proposition

“Thanks, but no thanks.” If this is the response you get from potential investors, chances are that you have an unrefined value proposition. Dianna Booher, an author, keynote speaker and expert in corporate communications sums it all up with her statement, “If you can’t write your message in a sentence, you can’t say it in an hour.” In my last article entitled “Blueprint on How to Open Doors to Start-Up and Next-Stage Growth Funding,” I noted that potential investors give [...]

By Ines LeBow|2020-01-20T11:39:09-05:00January 20th, 2020|0 Comments